January Visitations for Tourism Shows Strength

Statistics from the Collier Visitor  Bureau

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This January, some 186,100 visitors stayed in Collier’s commercial lodgings (+1.9%)*.

Their visits contributed an estimated $180,192,300 of economic impact to the County (+4.9).

Key performance metrics are as follows:

January             2017           2018**            % ∆

Occupancy       77.3%         83.4%          +7.9%
ADR                  $230.9      $248.3        +7.5%
RevPAR           $178.5       $207.1         +16.0%

* Available records suggest that approximately 660 lodging units were closed in January 2018 due to the impact of Hurricane Irma and ongoing restorations.
** Based on units available to be rented.

 

Compared to last January, three out of every five (62.5%) Collier lodging managers report their three month
forward reservations levels as “up.”
% of Properties (January)
Reporting Reservations:  2017             2018
Up                                        27.5%          62.5%
Same                                   52.7              33.3
Down                                  19.8              4.2

 

Collier’s January visitation originates from the following primary market segments:
2018
January Visitation  Visitor #      ∆
Florida                        57,877       +6.0%
Southeast                   11,910        +16.5
Northeast                   49,503       -0.7
Midwest                     31,637        -1.6
Canada                        3,164         -8.8
Europe                      23,262       -4.9
West                           8,747      +11.4
Total                      186,100       +1.9%

This January, six out of every ten of the destination’s visitor parties flew (2017: 64.4%; 2018: 63.5%).

A majority of these (68.4%) deplaned at RSW, with Miami capturing some 12.8% of deplanements.

This January, visitor party size averaged 2.4 travelers who stayed for 3.1 nights in the Naples, Marco Island,
Everglades area (2017: 2.3 people; 3.2 nights).

Some 39.9% of Collier’s January visitors are in the destination for the first time.

Fully 92.9% consult the web for trip information, with some 79.1% making bookings for their trip online.

The vast majority (95.0%) are satisfied with their Collier stay, with 91.1% planning a future trip to the area.

The typical January visitor is 51.8 years of age (2017: 51.4 years).

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