Visitors Counts Up in June 2018

This June, some 149,700 visitors stayed in Collier’s commercial lodgings (+3.4%)*. Their visits contributed an
estimated $154,858,100 of economic impact to the County (+5.5%).

Key performance metrics are as follows:
June               2017        2018**    % ∆
Occupancy    65.5%     68.4%     +4.4%
ADR             $187.3      $194.7     +4.0%
RevPAR      $122.7      $133.2 +8.6%

Compared to last June, nearly half (42.0%) of Collier lodging managers report their three month forward
reservations levels as “up.”

This June, over half of the destination’s visitor parties flew (2017: 49.6%; 2018: 52.9%). A majority of these
(60.4%) deplaned at RSW, with Miami capturing some 19.1% of deplanements.

This June, visitor party size averaged 2.8 travelers who stayed for 3.0 nights in the Naples, Marco Island,
Everglades area (2017: 2.9 people; 3.1 nights).

Some 35.6% of Collier’s June visitors are in the destination for the first time.

Fully 96.9% consult the web for trip information, with some 83.7% making bookings for their trip online.

The vast majority (94.5%) are satisfied with their Collier stay, with 90.0% planning a future trip to the area.

The typical June visitor is 47.5 years of age (2017: 46.2 years)

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